Not All Women Like Pink: SHOT Show seminar provides tips on marketing to women
Linda Powell, Mossberg’s director of media relations and a friend of Western Shooting Journal, had this to say on a panel at SHOT Show about the firearms industry and marketing to women: “I just want to start out by saying not all women are not alike and we don’t all love pink. Keep in mind […]
Upcoming New Target Shooters are Females
According to NSSF current survey conducted discovers that new target shooters within the last 5 years are younger females from urban compared to target shooters of the past. This report can be viewed free to NSSF members, the analysis looks at from the years 2008-2012. Here’s the documentation of the breakdown by demograhics Younger: 66% […]
Sneak preview of reader photos from our September issue
If you’re going to submit photos to Western Shooting Journal, HAVE FUN with them like these two gals did. Sara Stooks and Bel M: Machine Gun and Two Cool Chicks Bel M. is a food and beverage owner in Scottsdale. Sara Storks is a small business owner of In Style Exchange, LLC, located in Phoenix […]
Women and Judo 1947
Looking back into history on women interest in guns was at the minority levelf any. After World War 2, Judo was popularized through the sport and self defense aspect in the United States. What’s interesting is there were interest from women to learn Judo. Here is a 1947 film footage that depicts the promotion of […]
UnderTech Women's Cover Concealed Wear
Undertech women’s cover conceal wear is a super compress short that can hold a handgun such as the XD or XDM. Perfect for any occasion wear, but ideally for the casual wear such as loose fitting shirt for easy access. The creation was not only for conceal purpose but with comfort in mind. However, please […]
Controlling the Flinch Part 2
This is the second part to controlling your flinch while shooting your pistol, in the first segment of “The Shooting Flinch” we talked about how this is applied to rifle shooting. Many shooters anticipate the sound and feeling of recoil just before they shoot their handgun, resulting in a “flinch” that adversely affects their precision. […]
Arizona Female Firearm Competitors
My experience in March at the Outdoor Expo in North Phoenix on the Ben Avery outdoor shooting range was very exciting, educational, and interesting. Having never been to an “outdoor expo” before, I had no idea what to expect. There were opportunities to learn target archery and teach kids how to fish in huge catch-and-release […]
Duty Belt – What's Important to Have?
I spare no expense in making sure my duty belt contains the best equipment allowed by my agency’s policy. I work in an unforgiving environment where calling a ‘time out’ isn’t an option. It’s not uncommon for policies to be out of date, or to mandate equipment purchased by the agency, or to reflect the […]
The Shooting Flinch
Many who have had the opportunity to meet me have been shocked at my size. At 5’2”, I am a pee-wee of a shooter and often shorter than kids I mentor. Upon first introductions I have often heard, “You are so much shorter than I expected.” Or, “How do you shoot that big ol’ gun?” […]
Using the Abused
Natalie Foster, NRA News Commentator, addresses the topic of “abuse.” There are Anti-Gun groups that want to stigmatize and shame gun owners. They do this by highlighting the suffering of domestic violence victims, in order to advance their agenda which has nothing to do with making them safer. For example: This statistic is questionable. When […]