According to NSSF current survey conducted discovers that new target shooters within the last 5 years are younger females from urban compared to target shooters of the past.
This report can be viewed free to NSSF members, the analysis looks at from the years 2008-2012.
Here’s the documentation of the breakdown by demograhics
Younger: 66% of new shooters fall into the 18-to-34-year-old category compared to 31% in the same age category for established shooters.
Female: 37% of new target shooters are female compared to 22% of established target shooters.
Urban: 47% of new target shooters live in urban/suburban settings versus 34% of established target shooters.
Documentation discovers that one-fifth of target shooters in the U.S. first started between 2008 and 2012. That’s 20% of all target shooters began taking part in the past five years.
This research gives insights to the majority of new shooters today do not follow or have access to the traditional pathway.”
Correlation also signals the expansion of younger, female and urban-based participants coincides with the surge in firearms sales that occurred over the same 2008-2012 period.