Linda Powell, Mossberg’s director of media relations and a friend of Western Shooting Journal, had this to say on a panel at SHOT Show about the firearms industry and marketing to women:
“I just want to start out by saying not all women are not alike and we don’t all love pink. Keep in mind that the same guns that fit men do not fit women. It’s not as simple as just shortening a stock. You have to think about weight and balance. So when working with a women, make sure the gun fits her. She’s not going to enjoy hunting and shooting if the equipment doesn’t fit her.”
