
Can-Do Couple has Market Gripped
Keith and Cristy Myers share Handleitgrips’ story, latest products, trends they’re seeing, company’s move to Texas and more.

high-quality lasercut custom grips for
the gun owner who
wants more from
their firearm.
Several years ago, Keith Myers bought a firearm featuring a grip that had been cut with an X-Acto
knife. An unusual but intriguing enhancement, to be sure. But after a few uses, he soon discovered that the grip didn’t quite feel right. So he set out to customize his own.
“I thought I could make it better,” explains Keith, a US Navy veteran who also worked for a defense contractor most of his career. “So I bought some material, and it was a big learning process, but that’s where it started. We started slow, selling a few on eBay.
Then a couple grew to 10, then to 20, and now, six years later, we sell roughly 1,600 to 1,800 a week.” The company, dubbed Handleitgrips, now sells on several different platforms, exporting their products all over the world. A true multi-generational family business, Handleitgrips is owned and operated by Keith and his wife Cristy, with help from their son, daughter-in-law, and younger daughter.
“Even my in-laws will chime in,” says Keith. Together, the family works to constantly churn out innovative
products to satisfy their growing customer base, with Keith running the analytical/business side and Cristy taking charge of the creative side.

assortment of materials, textures and
colors, and there are products designed
specifically for the female market.
“I think that’s what makes us a stronger company,” says Cristy. “We all sit down at the table and throw new ideas around and uncover them from beginning to end. We want to make sure we are doing what our customers want and, more importantly, need.”
Handleitgrips also ensures each product will stand up to wear and tear by putting it through a rigorous testing process. “We’ll set it in water for two days to see if it will stay on,” explains Cristy. “We freeze it. Get it dirty. We put it through the wringer before it comes out. We don’t want to sell junk; we want to sell a quality product.” The company prides itself on providing a vast array of laser-cut grips in an assortment of materials and textures – including sandpaper, rubber and vinyl – as well as colors. This variety, Keith says, is what sets their company apart.

improve handgunners’ hold on their firearm, “but
they look cool. There is a market for that,” notes Cristy
Myers, the family company’s creative brains