73 Years, 4 Generations, 1 Iconic NW Outdoor Store
Verle Schreiber’s business grew from the ground up. Literally. In 1948, he started out with a
hearty supply of nightcrawlers plucked from the Colwood Golf Course in Portland to start Verle’s
Bait. Over the ensuing years, Verle added tackle, rods and reels, hunting and camping gear,
outboard motors and boats to his offerings as his store continued to grow.
Now, more than 70 years later and in its fourth generation of family ownership, Verle’s LLC has
become one of the biggest, most respected marine and sporting goods stores in Western
Washington. Located on Highway 101 just south of Shelton, Verle’s sits on 3.5 acres with 7,000
square feet of tackle and sporting goods retail space, an additional 7,000-square-foot service
shop, and hundreds of boats on site year-round.
A “one-stop complete outdoor recreation store,” their lineup of boats, gear and accessories has
an authentically Northwest focus, says Michelle Schreiber, retail sales manager. For instance,
Verle’s is a “top 5 dealer” of Hewescraft Boats, the number-one-selling heavy-gauge aluminum
boat in the Pacific Northwest and Alaska. Alumaweld Boats, specializing in premium welded
aluminum fishing boats and based in White City, Oregon, is another top-seller. They’ve also sold
Smokercrafts for almost 40 years.
Verle’s carries a wide selection of new and used boats from these brands and others, as well as
motors from Yamaha, Suzuki, Mercury and more. Whatever you’re looking for, they have a huge
inventory, the knowledgeable sales staff to help guide you, and the maintenance technicians to
get you back on the water.
With their beginnings as a bait seller, Verle’s has you covered when it comes to fishing tackle,
gear and, yes, nightcrawlers (always on special for $1.99/a baker’s dozen).
“We have everything to fish all species of fish in the Pacific Northwest,” says Schreiber. “Forever
popular brands grace our shelves: Lamiglas, Fenwick and Penn rods, to name a few, along with
tackle by Luhr-Jensen, Blue Fox, Mack’s Wedding Rings. And of course, some local favorites:
Leo flashers, Beau Mac gear, Cleardrift plastic baits, Big Al’s Fish Flash, and the ever-popular
Verle’s also has a wide selection of hunting gear for the upcoming seasons.
“Our sporting goods retail side of the business has been over-the-top busy with firearms sales
this past year, along with ammunition and reloading supplies,” adds Schreiber. “Our
knowledgeable pro-staff are gun enthusiasts that love to share their passion of the shooting
sports with new gun owners, helping them choose the one that suits their needs the most.”
And what to do with all those fish you catch from your new boat, and the game you take with
that new gun? Verle’s sells Smokehouse Products’ Big Chief Smoker, available in top or front
load, including a bag of smoking chips. Also in stock are all the flavors of wood chips and wood
chunks, along with brines by Scott’s, to make some super-yummy smoked fish and jerkies.
Whether you are shopping for a new boat, that certain fishing lure, necessary boat maintenance
or just want to get the latest fishing report, stop by Verle’s LLC today.“Being a local, fourth-generation family business, we have learned how to take great care of our customers, going that extra mile to make them happy,” says Schreiber.
“Our staff are locals who know where to fish, go boating, and can help you with all your fishing questions, help get you set up to go hunting, and more.” NS
Editor’s note: For more information, visit verles.com.