The Excellent ELD-X

Hornady’s low drag, expanding bullet ‘delivers accuracy both at the bench and in the hunting fields.’

Story by Phil Massaro Photos by Massaro Media Group

The rain had just subsided, though the streams were too swollen to cross. In spite of the fact that temperatures had risen significantly – the previous morning was in the low single digits – the runoff created a natural barrier between us and the mule deer buck we had just glassed on the hillside at over 1,000 yards.
So, with Plan A foiled, we regrouped and planted the seeds of what would become Plan B: glass the innumerable coulees, gullies and canyons in a frantic manner until we found a buck. Well-armed with both superior firepower and a positive mental attitude, we sallied forth, in spite of wet feet and rumbling bellies indicating the proximity to lunchtime.
My hunting partner Mike Mattly and I were discussing the finer points of magnum cartridges and domestic beer as we approached the first canyon we were to glass, when a pair of mule deer bucks – who obviously disagreed with my take on Coors Light – jumped out of their beds to find better conversation.
“On the left, he’s the one you want,” Mattly curtly stated. The rifle came quickly to shoulder, but a running mule deer will bounce more than run, so the shot wasn’t exactly a slam-dunk. Even through the recoil I could hear the bullet strike flesh, and Mattly’s congratulations assured the buck had gone down.
Mule deer bucks can be tough, but the 143-grain Hornady ELD-X bullet was tougher and, in spite of having almost 200 yards to slow down, worked perfectly. It was my first mule deer, and my first time in the field with the ELD-X, though it wouldn’t be the last for either one.

The 6.5mm 143-grain ELD-X is a
perfect choice for all the 6.5 cartridges,
from the Creedmoor to the 6.5-284
Norma up through the 6.5 PRC.
The .30-caliber Hornady
at 200 grains will give
great performance in the .30-
06 Springfield and the .300
magnums alike. (HORNADY)
ELD-X IS AN acronym for the “Extremely Low Drag – eXpanding” bullet. The ELD-X is, to the eye, just another polymer-tipped boattail bullet. But once you pop the hood, there is a bit more going on, including some points that make it a great choice for the hunter. The 6.5 Creedmoor ammunition – from Black Hills Ammunition – we had on that mule deer hunt shot very well, and on the South Dakota prairie it made a great choice to deal with the definite possibility of a longer shot or a shot in a very windy condition, or worse: both.
While we have the choice of a good many bullets, the ELD-X is among the finest for these situations. Let’s take a look at the design concepts, and at the eye-opening discoveries that led to its existence.

The .300 Remington Ultra Magnum in Hornady’s Precision Hunter line of loaded cartridges, with the 212-grain ELD-X bullet.
With a good rifle, like this Kimber Open Country in 6.5 Creedmoor, a 143-grain Hornady ELD-X will make a solid choice for nearly all game suitable for the cartridge.
Hornady, which is one of America’s most cherished bullet companies and has its roots in the post-World War II component bullet industry, is no stranger to bullet development. With founder Joyce Hornady pairing with Vernon Speer to use spent .22 Long Rifle cases to make bullet jackets – commodities, you see, were a rarity and handloaders didn’t have a lot to choose from – the company has a long history of interesting, effective and innovative designs. Their InterLock jacketed softpoint, which has long been a favorite of mine, remains a sound choice for any of the cervids, providing there is a sensible sectional density figure. The copper jacket is set into the lead core via a cannelure, and certainly moderates expansion, but even the spitzer boattail designs are limited in the ballistic coefficient department, based primarily on the shape of the exposed lead nose. Now Hornady isn’t the first company to put a pointed polymer tip on a bullet – that distinction belongs to Nosler, with their Ballistic Tip bullet – but they did follow suit, including their signature red tip on such bullets as the SST (Super Shock Tip), GMX (Gilding Metal eXpanding) and the InterBond bullet, with its copper jacket bonded to the lead core. It was during long-range bullet testing, using Doppler radar technology, that the ballisticians at Hornady made a startling discovery.

It became evidentthat something was happening to the polymer tip in flight, as the ballistic coefficient was dropping off rapidly as the bullet began to show the effects of atmospheric drag. The tips were melting due to friction, and that was causing the BC values to drop off significantly. So, Hornady’s engineers set to work to develop a tip that would hold up during flight, maintaining its conformation in order to help preserve the ballistic coefficient figures.

The result of their efforts was the proprietary Heat Shield Tip, which would resist the effects of atmospheric drag throughout the bullet’s trajectory, and it was a game-changer. The ELD-X bullet uses the Hornady AMP bullet jacket – prized for its concentricity – and a secant ogive and boattail for match-grade accuracy, in addition to an internal InterLock ring on the interior of the jacket, which will help keep the jacket and core together during the violent terminal phase of expansion. It is the companion bullet to Hornady’s ELD Match – a wonderful target bullet – and is almost, if not equally, as accurate.

IN SPITE OF Hornady offering a wide selection of hunting bullets of all sorts of designs, from the toughest to the most frangible, they chose the traditional cup-and-core design for the ELD-X bullet, presumably to mirror the construction of the ELD Match. But where the ELD Match has only to reach the target in a consistent manner, with no care as to what happens once the steel is rung or the paper is punched, the ELD-X has the responsibility of destroying enough vital tissue to result in a clean, ethical kill. Quite possibly as much a result of the desire to attain the most advantageous BC values as it was a result of the need for a higher sectional density for reliable penetration, the ELD-X bullets are all on the heavy-for-caliber side of things.

There are two 6mm choices at 90 and 103 grains, a 110-grain .257-inch-diameter, that 143-grain 6.5mm that worked so well for me in South Dakota, a 145-grain .277-inch-diameter, three 7mm choices at 150, 162 and 175 grains, a quartet of .30s – 178, 200, 212 and 220 grains – and a pair of .338s at 230 and 270 grains. There are some stellar ballistic coefficients among this lineup, including the 175-grain 7mm, with a G1 BC of .689, and the 270-grain .338, with a G1 BC of .757; both of these will perform wonderfully at longer ranges. The 212-grain .308 – with a G1 BC of .673 – couples well with the larger magnum cases like the .300 RUM, .300 PRC, .300 Norma and .30-378 Weatherby Magnum. If you recover an ELD-X from your game animal, you will find a high level of weight retention, often in the high 80-percent range, which is typical of a heavy-for-caliber cup-and-core bullet with a decent jacket.

The 150-grain 7mm Hornady ELD-X is a good choice for the venerable 7x57mm Mauser, as it will handle a wide variety of big game animals.
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While all these bullets are available in component form to the reloader, Hornady also offers a wide selection of loaded cartridges in their Precision Hunter line of ammunition. Loaded in their proprietary brass cases, the Precision Hunter ammo is wonderfully accurate and is utterly reliable. The ELD-X is also loaded by some of the smaller ammo companies, like the Black Hills Gold line that I hunted with, and it is also offered by Choice Ammunition.
I like the ELD-X as a general hunting bullet for the common species such as hogs, black bears, whitetail and mule deer, caribou, elk and even moose, if the caliber is large enough for the larger cervids. For the dangerous species like grizzly bears, I’d prefer a bonded-core or monometal design, but for the majority of species, the ELD-X will work just fine. I’m not able to testify whether the Heat Shield Tip holds together during flight or not, as every fired bullet I’ve been able to recover has been so badly deformed that it was impossible to ascertain what happened in flight. Nor am I able to determine what happens to other polymer tips. But I do know the Hornady ELD-X does what I need it to do: it delivers accuracy both at the bench and in the hunting fields, and delivers the terminal performance needed to ensure a quick, humane kill.

An upset Hornady ELD-X bullet; note the expansion at a minimum of twice original caliber dimension. (HORNADY)

The Hornady ELD-X
shown in section;
note the InterLock
AMP jacket, which will
help keep the jacket
and core together
during the bullet’s
terminal phase.

No need to Suppress your Urge to Hunt more Quietly

Between improved Accuracy, Reduced Recoil, Scaring less game, widespread OK and Protecting your Hearing, there are a lot of reasons to consider Hunting with a Suppressor.

Featured Image above – SureFire’s SOCOM300-SPS Suppressor
Story by Frank Jardim and Photos by F.J.G. Jardim

Don’t let this turn you off, but at present, suppressors are considered Class II weapons and are regulated by the National Firearms Act and subject to the same controls as machineguns.
To legally possess one, at the very least, you’ll need to fill out some forms (online or old-fashioned paper ones), get finger-printed at your local police station, pay a $200 tax, and wait for the federal Bureau of Alcohol, Tobacco and Firearms to process your approval paperwork. Online submissions have been approved in as little as a month, but the paper submissions can take up to a year. Sometimes states have a few extra hurdles, but overall, it’s not a big deal to get a suppressor and you shouldn’t be intimidated by the process.

Hunters have realized the benefits of using suppressors and they are rapidly gaining popularity with sportsmen and -women. Suppressors are legal to own in 42 states and legal to hunt with in 40. In addition, suppressors have been shown to often improve accuracy and reduce recoil.
The extra weight on the muzzle and the gases pushing forward against the baffles inside the suppressor are the source of the reduction in felt recoil. Gains in accuracy stem from less stressful shooting, like reduced involuntary flinching associated with a loud report, and sometimes from the suppressor’s effect on the harmonics of the individual rifle barrel.
Other than adding 6 to 32 ounces to the rifle and making it impossible to use low-mounted iron sights, there are no negatives to suppressed hunting.

A map from the American Suppressor Association highlights the states where suppressors currently are
legal for citizen use and where they are also permitted for hunting. (AMERICAN SUPPRESSOR ASSOCIATION)
Survivalist hunters were among the first to embrace suppressors. A good survival strategy usually requires keeping a low profile in the wilderness, harvesting your food and defending yourself with the same rifle. A suppressor can help you do both more discreetly, but probably not as much as you think it will if you formed your opinions about them based on TV and movies.
The reality is that most suppressed centerfire rifles are closer in report to an unsuppressed .22 LR rifle. That’s why silencers are more accurately called suppressors. Still, let’s not diminish the achievement. Getting the report of a .308 rifle down to the level of a .22 LR rifle is a huge improvement. You’ll scare away less game and draw less attention to yourself afield hunting with a suppressor, but the big gain is the protection of your hearing.

THE CALIBER AND type of ammo you shoot will affect suppressor performance. Though any cartridge can be suppressed, loads with subsonic velocity (below the speed of sound) are the quietest. If you need to hunt with maximum stealth, your power and velocity options are limited. Subsonic .22 LR and .300 AAC Blackout fired through a good suppressor are no louder than the mechanical noise of the action cycling, but their practical hunting range is limited to under 100 yards. That’s not so bad in heavily wooded areas where most shots are going to be within that range, but not so good in the wide-open spaces of the West. Also, keep in mind that if you are hunting with a .300 Blackout, you have really dialed the ballistic technology clock back about 100 years when .44-40 Winchester Center Fire killed more deer than any other caliber.

If you can tolerate a bit more report, and usually a little more recoil too, just about any supersonic caliber is going to retain more energy longer, extend your range and kill more efficiently and humanely. Suppressing the typical supersonic deer calibers won’t always make them ear-safe, but you’ll be giving up nothing in terms of the performance you expect from them.
Anything supersonic (almost any centerfire rifle caliber) is going to produce its own sonic boom (the crack of the rifle shot) and there’s nothing a suppressor can do to change that. What the suppressor will do is reduce the volume of the gunshot by 25 to 40 decibels, which means that sound won’t do as much damage to your hearing and won’t carry as far as an unsuppressed shot.
Consider that the ubiquitous foam earplugs you’ve used at the range reduce sound about 29 decibels. What guns sound like to you with earplugs in is similar to what they actually sound like suppressed. Ideally, a rifle suppressor should reduce the report of the firearm below 140 decibels. That’s the point at which permanent hearing damage occurs.
The truth is that not all of them will and more money won’t necessarily buy you better performance. Aside from the limitations of each suppressor’s design, varying barrel length, caliber and brand of ammunition can affect suppressor performance and, though the report will be reduced, it may not be hearing-safe.
But as far as your hearing goes, any suppressor is better than no suppressor. Destroying your hearing is easier than you think. Continuous exposure to noise above 85 decibels over time causes hearing damage. Between 70 to 80 percent of hunters use no hearing protection of any kind because of their desire for situational awareness in the field. The price of that awareness when a 140-plus-decibel shot is fired is an instant painful ringing in the ears and progressively less hearing every time they pull the trigger.

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Tion’s Dragoon, shown here with three different varieties of the company’s proprietary and ultrafast quick-attach/detach muzzle devices, is made of titanium and can be completely disassembled for cleaning and reconfiguration for maximum sound reduction. The SOCOM300-SPS (top) also has a quick-attach/detach mount, but it is 7 ounces heavier and not user-serviceable. Since it can’t be cleaned, it may not be the best choice for shooting a lot of .22 LR, in the author’s impression.
SUPPRESSORS VARY IN size, weight and durability. The military has favored quick-detachable, heavy, rugged, welded steel models like the SOCOM300-SPS made by Surefire. This 8-inch-long, 1½-inch-diameter, 20.3-ounce unit is made of stainless steel and high temperature alloy.
People have been known to shoot these suppressors on full-auto guns and get them red-hot. Suppressors can be made considerably lighter by using a combination of materials and simple, direct screw-on attachment. The Gemtech Tracker is an example of this type. It’s a tenth of an inch shorter than the SOCOM300-SPS but it weighs only 11.3 ounces due to its aluminum and titanium construction.
It is not designed to hold up under sustained rapid fire. Gemtech advises shooters to allow it to cool to ambient temperature after firing 10 rounds. The best combination of durability and light weight is found in suppressors made entirely of titanium, like the Tion Dragoon 7.62 Suppressor. It’s 9½ inches long and 1⅜ inches in diameter but only 12.95 ounces, equipped with a quick-detachable feature. Tion recommends allowing it to cool after 60 rounds of rapid fire through a 16-inch or longer barrel.
Modern suppressors are mounted on the barrel in one of two ways:
The simplest and cheapest is directly screwing it onto a threaded muzzle. Alternatively, suppressor manufacturers have invented various proprietary quick-detachable mechanisms that require the muzzle to be fitted with a special mounting base, but allow suppressor installation or removal in seconds. The best designed ones will change bullet impact minimally, 1 inch or less at 100 yards. The mounting bases frequently incorporate a flash hider or muzzle brake into the design for added utility when the rifle is fired unsuppressed.

The standard thread for .223-caliber suppressors is ½x28 threads per inch, or TPI. That’s the same thread you find on the muzzle of .223-caliber AR-15s, which makes suppressor installation a do-it-yourself operation. The standard thread for .30-caliber suppressors is ⅝x24 TPI. More and more companies are offering bolt-action hunting rifles with factory-threaded muzzles, but most older rifles are unthreaded.
Preparation of unthreaded muzzles for either direct screw-on or quick detachable suppressors requires the services of a skilled machinist with the knowledge to do single-point cut threads on a lathe. Don’t imagine you can do this yourself with a die you bought online.
I guarantee that even if you do manage to cut the threads straight, you will cut off too much material, resulting in a loose and totally useless fit. Then you’ll have to have the machinist cut off the part you ruined, recrown the muzzle, and then cut the threads properly on their lathe.

A screw-on suppressor is the cheaper way to go since you don’t have to spend an additional $99 to $125 for each quick-change mounting base. The quick-change feature would be helpful if you had several rifles in your survival cache to suppress. It also allows the installation of a .30-caliber suppressor onto a .223-caliber AR-15 rifle, something you could not do with a direct attach model because of the difference in mounting thread size.

Thanks to Utah-based SilencerCo, a company started
by two guys in a garage in 2008, shotguns now have
a practical suppressor in the Salvo 12.
YOU AREN’T GOING to be hunting elk or bear with subsonic .300 AAC Blackout, but plenty of deer-sized game have fallen to black powder rounds of comparable power. Loaded with a heavy 220-grain bullet, the round is quite effective for hunting wild pigs at under 100 yards.
If you’re hunkered down somewhere, you’ll want to minimize your hunting forays to reduce the chances of revealing the location of your hideout. In this case, it may make sense to hunt larger game to get the most meat for each of your precious bullets. If you’re on the move, it’s more likely you’ll be filling your cook pot with small game you can take with .22 LR. Does this mean you need two suppressors? The good news is no, but with some qualifications. The stacked (multi-piece) baffles commonly used in .30-caliber rifle suppressors will also reduce the noise of smaller calibers. Because .30-caliber suppressors are physically bigger, they are sometimes even more effective than a suppressor made specifically for the smaller rifle caliber; if they are worse, it is generally only by a few decibels. If you can buy only one suppressor, one designed for .30 caliber will be the most versatile.
Here’s the caveat: The manufacturers of permanently sealed suppressors advise against shooting .22 LR ammo through them because it is very dirty and leaves lead and powder deposits inside that build up over time and cannot be cleaned out. Continuously shooting .22 LR will eventually clog up and ruin your sealed suppressor, which you could easily have spent from $800 to $2,500 on, not including the $200 tax. In normal times jeopardizing your investment would be foolish, but any situation that has you bugging out to stay alive is not normal.

Desperate times call for desperate measures. The fact is it’s going to take a lot of .22 LR to clog up a big .30-caliber suppressor and your days of casually plinking away a brick of 1,000 rounds for fun ended when the looters cleaned off the Walmart shelves two hours after the Emergency Broadcast System came on the air. In that scenario, every bullet is a precious resource, and you won’t shoot even one except to put food in your belly or defend yourself. At that rate of fire, you won’t have to worry about suppressor degradation for many years. Using copper-plated bullets will help too.

Changes in hunting laws to permit the use of suppressors was a big factor
in the explosion of consumer interest in them. The result was lots of new
manufacturers coming into the marketplace. The choices today are vast.
Seriously evaluate your needs and do your research before you buy.
While almost all .30-caliber suppressors are sealed units that can’t be serviced by the user, or even the manufacturer, the Tion Dragoon 7.62 suppressor and Silencer Central’s Banish 30 are exceptions. Both suppressors are designed to be completely disassembled for cleaning by the user. This type of lightweight titanium suppressor would be ideal on a .22-caliber survival/hunting rifle. Because shooting .22 LR does no irreparable harm, you can practice your critical small game marksmanship until no bushy tail is safe within 50 yards.
While the American Suppressor Association has hopes to remove suppressors from the NFA list so they can be sold like ordinary firearms, this seems very unlikely to happen under the present presidential leadership. You can help; go to, where you’ll find a link to bill H.R. 95, the Hearing Protection Act, that allows you to directly email your representatives on Capitol Hill.

My Two Cents on Revolvers and Gunfighting (Part One)

Lessons from Yesteryear that still Apply Today

Story and Photo by Paul Pawela, Featured Image from The Economist

Due to the political climate and potential gun bans, revolvers have become fashionable for concealed carry once again. So I thought I would add my two cents on the subject.
The first thing that needs to be addressed is why we are 1) practicing with revolvers (or any gun for that matter), and 2) carrying them. Yes, shooting guns safely both in practice and competition is fun, but really the intent is for self-defense purposes.
Many a well-known lawman of yesteryear made the revolver famous, including James Butler Hickok aka Wild Bill, Wyatt Earp, Frank Hamer, Bill Jordan, Jim Cirillo and Edmundo Mireles Jr.
These men are all legends in the law enforcement world and have the most quantified performance and experience using revolvers, as they used them for their intended purpose: surviving gunfights.

IN REGARDS TO Hickok, Earp, Hamer and Jordan, all references and advice in this article are from their written accounts, as these men were born before my time. However, the late Jimmy Cirillo and Edmundo Mireles are another matter, as I have interviewed, trained with and become friends with both.
Cirillo’s book, Guns, Bullets, and Gunfights: Lessons and Tales from a Modern-Day Gunfighter, should be required reading, as should Mireles’s book, FBI Miami Firefight: Five Minutes That Changed the Bureau. These books should not just be read, but reread, highlighted and used as a bible on the subject of gunfighting. Mireles and his FBI team were in that horrible gunfight and are the true fathers of reality gunfighting training.

Cirillo, meanwhile, was part of the famed New York City Police Department stakeout squad whose unit was involved in 252 armed confrontations. Cirillo himself was involved in 17 armed confrontations, including 11 gunfights that resulted in the deaths of 11 felons.
Cirillo was not only a famed lawman, he was also a national shooting champion, a bodybuilder in his younger days, a national firearms trainer, author and a devoted family man. In his book, Cirillo outlined common denominators of lawmen/gunfighters who have become involved in such encounters. These include:
  • They were competitive shooters with a high degree of skill;
  • They were successful hunters who got their quota every year;
  • They loved and collected firearms;
  • They reloaded ammo;
  • They loved the outdoors and sports;
  • They were family men;
  • They were outgoing and liked people;
  • And they had great compassion for the underdog, including helpless victims of crime.
MOST OF THESE characteristics can be found in the lawmen I mentioned earlier. But two of these men – Hickok and Hamer – were not only involved in shootings as lawmen, but also as civilians in self-defense altercations.
Hickok was said to be a virtuoso with any kind of handgun. When Tom Lewis, a magazine writer who knew many famous gunfighters of the Old West, asked Earp, Bat Masterson, Billy Tilghman and Charlie Siringo who was the deadliest shot of them all, all four without hesitation said Wild Bill.
In his autobiography, Earp was quoted as saying, “There was no man in the Kansas City group who was Wild Bill’s equal with a six-gun.” Hickok was fascinated with firearms as a boy; his first gun was a flintlock pistol, which he used for hunting. His fondness for guns became an obsession and at the age of 12, he acquired both a rifle and a Colt revolver. Hickok soon became the best marksman in the area using his percussion revolver.
As a lawman, Hickok was described as a walking arsenal, originally sporting a pair of .44s (carrying a backup gun is something most gun aficionados do; you will see this again). He also carried two .41 Derringers in his side pockets, a Bowie knife in his belt, and either a shotgun or repeating rifle in his arms when walking the beat as a police officer. Hickok believed in firepower and it was reported that when he cut loose, it sounded like a Gatling gun spraying the landscape. It was rumored Hickok did that for psychological effect, as such a fusillade was often necessary not only to dispose of one opponent but to dissuade the man’s friends from joining in the argument.

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As a civilian, his very first lethal encounter was against three men, of which he killed one and wounded two. Hickok would often come up against multiple adversaries in these encounters. Hickok was a firm believer in shooting his antagonists in the head, saying, “A man shot in the torso can keep firing, even if fatally wounded, but a bullet in the head usually put him out of action.” In FBI Miami Firefight, Mireles describes how one cop killer was shot a total of 12 times before he stopped fighting and died. The other was shot six times and died quicker. Why? He was shot four times in the head and neck!

On one occasion Hickok faced multiple opponents. He was in a saloon in Jefferson County, Nebraska, in 1867, when four men started a confrontation with him. When the men went for their guns, Hickok shot and killed the man to his left, but was wounded in the right shoulder. Because Hickok was ambidextrous, he obtained his other gun with his left hand and killed two with bullets to the brain. One antagonist lived but was shot in the cheek and had part of his jaw shot off. Lessons learned here:
• Close distances in lethal confrontations are common, so practice shooting to the head;
• Practice your shooting skills to be equally proficient in both hands;
• And get medical training so you can administer immediate first-aid to yourself and others.

ANYONE WHO CARRIES a gun for self-preservation and defense of others should know the limitations and capabilities of their firearms. One should be equally proficient at long-distance shooting as they are at short distances. It has been said by some that the guns of the Old West were not that reliable and their accuracy was horrible; this is pure nonsense. Earp testified that he watched Hickok shoot 10 rounds both left- and right-handed at a target 100 yards away. He was shooting the letter O of a police station sign, and all 10 rounds hit inside the O.

Hickok was known to shoot a revolver out to 400 yards effectively. This practice saved his life, as he was in the classic street gunfight that made him the legend he is today. In the infamous Hickok-Tutt quick-draw duel, Tutt missed but Hickok struck his opponent directly in the heart at 75 yards.

And he was also equally proficient in all forms of martial arts: with his fists (he beat many a man senseless, including a professional boxer who challenged him), with a knife (he is credited with killing at least two men and one grizzly bear with a Bowie knife), and of course with firearms. Here are some lessons to ponder:
• Hickok knew his guns and their limitations and practiced with them daily;
• He could shoot proficiently with either hand and always carried a backup gun;
• And he was deadly at close range and at long distances with his revolvers, again because he practiced with his guns religiously.
The word gunfighter is a misnomer in the art of self-preservation. One should be equally skilled in using all forms of weapons, as Hickok was in frontier-style combat. This included eye-gouging, ear-chewing and groin-kicking, as well as knife, pistol, shotgun and rifle skills.
For more information on Wild Bill, I highly recommend Legends of the West: Wild Bill Hickok by Richard O’Conner and Wild Bill: The True Story of the American Frontier’s First Gunfighter by Tom Clavin.
Editor’s note: Paul Pawela is a nationally recognized firearms and self-defense expert.

Bullet Cam from Vortex Hornady

Imagine being able to see your bullet hitting the target as it hits its target or maybe go off by a minute.

Vortex and Hornady released a video of a new “bullet-cam” and it had many talking, whether they believed it or not.
Some new technology that would hypothetically change the hunting and filming game forever from Vortex and Hornady took the outdoor world by storm recently.
News like this would change the industry…if only it were true, lol.
Yes! April Fool!

An epic April Fool’s prank cooked up an incredibly cool product, outstanding visuals and dialogue, and some cool acting from employees.
Vortex and Hornady released the video that would seem to be a legit product launch with the production quality and subsequent buzz.

But, putting a camera on a bullet is virtually impossible, and some people on social media knew exactly what was going on. But some didn’t, and it was very funny.

If you saw it on the internet, its gotta be true. Right?


Watch how awesome this prank video turned out.
Conversation on FB

Video Transcription
Ian: Here at Vortex Optics, we strive to push the boundaries of the Sport Optics community. From high-powered binoculars to precision optic scopes, so that our customers can see clearly from all vantage points. When it comes to bullet impact, though, shooters have had to rely on traditional optics to determine accuracy from long distances. We were determined to provide an additional point of view, to improve precision and overall performance. With our expertise in research and development of optics, we reached out to Hornady to collaborate on a new product encompassing action-camera technology that before now was impossible to achieve. We are proud to anounce the revolutionary Vortex Hornady Bullet Cam.

When the guys at Vortex came to us with this idea, honestly, we thought they were crazy. But we decided to take a look at their data, and they were definitely onto something, so we immediately started on a prototype. When it comes to optical system design, accuracy and precision are absolutely essential. One of our initial concerns was flight path, and that the mass of our optical system had to be absolutely centered. After considerable testing and re-testing, we developed the brand-new G10-Drag model, which streamlines the trajectory for this new profile. In addition, we redesigned the propellant burn characteristics, as well as its densities. We’re confident, with or without the camera, this bullet technology is going to start a trend throughout the shooting community.

Operating a bullet-cam is incredibly intuitive. And it’s fun to use. After sinking a bullet with the VTXM, hit record, load the round as you usually would, and shoot. The live feed streams right to your device for instant viewing. Once the bullet cam hits a target, recording stops, and your clip is uploaded to the VTX cloud.

You can review your trajectory, even slowing it down frame by frame, so that you can see the impact, make a correction if necessary, or confirm your kill. With access to the VTX cloud from anywhere, you can share all your shots directly on your social media profiles. At only $99.99 for a box of ten, bullet-cam is completely affordable, and will make you a true pro.

Our goal at Vortex Optics is for shooters to have the most advanced tools in the industry to achieve the most accurate shots. And with this bullet, you’ll always know if you were way off, or dead-on. With the Vortex-Hornady bullet-cam, the force of Optics just got more forceful.

Sources: Vortex, Hornady

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