The 2016 Archery Trade Association (ATA) show was in full swing at the Kentucky Exposition Center in Louisville, and it was packed to the gills. I stood amongst a throng in a long line that did not seem to be moving. A guy next to me was telling no one in particular how beautiful Ms. Eva Shockey was – for the fifth time! Another Eva admirer standing in front of me was giving a running commentary of her career in the outdoor and hunting industry– he seemed to be well informed.
As I have never been good at waiting for anything, I considered bolting from the line before someone could say “Hey! Don’t you want to see Eva Shockey?”
Well, of course I wanted to see her, but like a cottontail rabbit kicked out of brush pile, I jumped out of line and sprang full speed down a crowded aisle. I guess I am a bit of a coward. I was supposed to procure an interview with Eva, but chickened out again.
EVA SHOCKEY HAS BECOME the face of women in the hunting movement, and that is a big deal. There have been exactly two women to grace the cover of Field & Stream magazine in the last 100 years: the first lady was Queen Elizabeth; the second Eva Shockey.
The National Shooting Sports Foundation reported that the increase in hunting participation from 2008 to 2012 among males was only 1.9 percent; among women it was 10. In those four short years, the number of female hunters jumped from 3.04 million to 3.35 million. Did Eva have anything to do with that? Many would say yes!
Being the daughter of Outdoor Channel-icon Jim Shockey and often appearing with him on his programs did not hurt her start in the industry. But even in the limelight of her father, Eva is developing and blazing her own niche in the hunting world.
These days, Eva is considered a women’s hunting advocate superstar, not just Jim’s daughter. I saw this time and again as I walked the aisles of the ATA show. Passing by a booth where she was signing autographs and taking pictures with adoring fans, many of them young girls and ladies, it seemed clear she had a special bond with them.
I didn’t think I had much hope of landing an interview with her on my trip, but I made a call to a lady who knows everybody. “Be over here at our booth at 4:30,” she said nonchalantly. “You’ve got fifteen minutes for an interview.” I showed up early, still not believing it, and within few minutes, here came Eva and her manager –pretty as you please.
They are both polite and gracious as can be. To be honest, that was not what I expected. There are celebrities in the outdoor world who act like rock stars. This is not the case here, and soon Eva and I were sitting at a table talking as if we were on the front porch having sweet tea.
AMERICAN SHOOTING JOURNAL What is your life like right now?
EVA SHOCKEY Very busy and exciting because every day I learn new things, talk to new people and try new products. I just got married in June (2015), and have a wonderful husband named Tim Brent who is also a hunter and a professional hockey player. So, between his hockey schedule and mine, it is pretty hectic!
ASJ Did you grow up hunting?
ES I grew up around hunting. My dad has been a hunter for my entire life, and we’ve had TV hunting programs for 15 years (currently Uncharted and Jim Shockey’s Hunting Adventures – all on Outdoor Channel), so I was always on his trips. I didn’t actually start hunting seriously until after college when I traveled for my first big-game hunt in South Africa. Since then, I have not stopped.
ES I loved it. I was always curious about it, and wanted to do something to spend time with my dad. He was obviously very passionate, and I wanted to see what it was he loved so much. The first animal I hunted was a warthog [laughs], because I was not sure I would like it, so I wanted to hunt something that was kind of ugly [laughs again]. After that I was hooked and jumped into all of this rather quickly. I didn’t intend for this to become my career.
ASJ Do you enjoy archery and bowhunting?
ES Yes, I love archery! I have been shooting a bow for a while now, but in the past three years I’ve become more serious about it. People who bowhunt know that it takes more time to hunt this way than it does to hunt with a gun. I split my time 50-50 between bow and gun hunting, but I am growing more and more in love with my bow.
ASJ There are more and more young women who seek you out and follow you as an inspiration. What do they tell you and what do you share with them?
ES The number of girls involved in hunting has really increased from just seven years ago when I started. I often hear that they appreciate me because I am a lady who hunts, and I don’t go into the woods pretending to be a guy. I don’t start swearing and spitting as soon as the hunt starts. I don’t want to be a guy. I stay true to myself – as ladylike as I can [laughs a little], classy as I can. I’m still me just wearing camo. That’s my biggest thing! You don’t have to be masculine to hunt, and you can just be yourself and love the outdoors.
ASJ That really hits home with the ladies, I bet.
ES I think so. There are different kinds of girls who hunt, but for me, this is just who I am. I don’t think anyone should have to apologize for being a woman who loves being in the woods while wearing camo and doing the same things that any guy out there does.
EVA DOESN’T HAVE to apologize, indeed! She is the face and the voice of the greatest force to reach the outdoor and hunting arena in the past century – women hunters.
The industry is lucky to have her. ASJ